The Victorian Anzac Centenary branding, which encompasses the red poppy, symbolises the service and sacrifice of those who fought and died during the First World War.

The tagline ‘Sharing Victoria’s Stories & Making Connections’ identifies the theme underpinning commemorating in Victoria. Almost a century since the end of World War I, those who served are no longer with us and, so, it is through the stories they shared that Victorians can remember and honour their sacrifice and connect with their own Anzac stories.

Please note, Australian legislation makes it an offence to use the word ‘Anzac’ for commercial or business purposes, or to advertise events aimed at raising money, without the express permission of the Commonwealth Government.

The following Anzac Centenary branding file types are available for use

• .ai
• .jpg
• .png

Anzac Centenary Brandmark Suite (ZIP 7.5Mb)

Please email anzaccentenary@dpc.vic.gov.au for a copy of the Branding Guidelines to ensure your design and use is allowable.